Who We Are and Our Partners
Who we are ?
We make natural products, natural flavors, natural taste is our passion for a healthy world being organic.
Mr. Jayampathy Arambepola
Born in the village of Arambepola in the central hills. Had his primary and secondary education at Trinity college in Kandy. Graduated from The Charted Institute of Marketing in the UK. Obtained his Masters from the prestigious Post Graduate Institute of Management (PIM) of the University of Sri Jayewardenepura in Colombo, the No 1 and the highly rated Business school in SL
Commenced his carrier at Ceylon Tobacco Company (CTC), a BAT company where he left them after 15 years of service as Export Manager. Before then, he became the first Chairmen’s award winner. CTC recognized it as a very rare achievement exporting millions of cigarettes to a war torn country in Asia, a country never ever thought of
He won an export award from the National Chamber of Exports, a company that he owned and disposed later.
With his export capabilities to make SL an education hub for South Asia, he took Esoft Metro Campus, SL largest private campus to open JVs in Bangladesh and Myanmar. Lead a group of SL private and public universities to Bangladesh (BD) and the University of Kelaniya made a foot hold in Dacca to commence their first master’s program in BD.
In addition to his responsibilities in his own company, he is the Resident Representative for The Chamber of Exporters Sri Lanka in Melbourne. Promoted a few companies in to Melbourne for trade and investment with success. Promoting Cultural ties between the two countries to increase trade and investment from Melbourne
SAJ Associates (Pvt) Ltd. was incorporated on 2nd September 2015. The main objective of the formation of the company was to add value to natural organic and flavor products which were gaining momentum worldwide. We have identified Moringa being the latest trend and find markets worldwide with growing interest to natural and organic products.
First interest was Moringa
A leading entrepreneur in the country had grown 100 acres of Moringa and was unable to find buyers for the moringa seeds he had in his storage. The founder of SAJ Associates (Pvt) Ltd. was in to exports and found a buyer from China and in just four weeks. We exported all the Moringa seeds he had. That created interest in Moringa as it has become a superfood by now. Gradually we started with Moringa powder and increased the range to four including. Powder capsules, Tea and Tea with cinnamon with more to follow
Vision for moringa for Sri Lanka was to take it as a very healthy nutritious product to each and every dining table in Sri Lanka so that it will be used along with chilies, pepper for quality improvement in our life styles.
With the popularity of Social media, we created “Moringa SL” Facebook page which gained interest and inquiries from around the world. That was the main form of communication with customers.
Today, all our products have all the international certification including organic, HACCP, ISO 22000 and GMP.
We have just appointed a distributor for island wide sales with concentration in all pharmacies, beauty salons and supermarkets. We are now connected with a concentrated effort on international online sites to create inquiries from world over with our international certification including organic and others.
We will be expanding the capsule range from the current Moringa capsules to others with the growing need for healthy life styles.
We will also look at the Moringa Tea range to other natural healthy drinks. We will be exploring to expand through continuous market and consumer research to identify new trends and needs of our customers. We will also upgrade the product into tea bags as the market demands with the ever changing consumer needs
With the future operations in mind and to explore growing and emerging opportunities, the company had to get over the limitation on funds for investment. Hence the fist thing we did was to invite Mr Kulatunge Rajapakse, the owners of the giant Sri Lankan conglomerate, DSI to take one fifth of my small company. With the confidence he had, he agreed to do so. That was the biggest victory for us. The first thing, he said was that we should run the company and he would only be a minority shareholder. A rare comment as normally any investor will want controlling interest. That is the biggest difference. Why DSI was identified, can be a question and that was because it was Mr. Rajapaksa himself who created interest in Moringa in me. That interest created made sure I invited him and he is helping me with investments.
HEALTHY FOODS LANKA EXPORT (PVT) LTD is based in Anuradhapura and is our processing partner. We have been working with him for the last four years with great understanding. Mr. Kuranathilake, the Chairman of the company is a Food Science Graduate from the Rajarata University in Mihintale. His MSC is from the University of Peradeniya. Hence, he is professionally qualified and also a practicing entrepreneur and knows his job well. Hence you can be assured that the quality of processing will be at the best both with experience and knowledge. Also, he has taken all the responsibility for all the certification and the farmer network which are all related to processing.
Sales And Distribution Partner
Dermacare Pvt Ltd is our sales and distribution partner. The company’s strengths are many both with the Pharmacies and modern trade along with detailing to doctors. I have known Sarath for a long time from my days at New Zealand Milk where we were colleqes.