SAJ Associates (Pvt) Ltd. was incorporated on 2nd September 2015 and it is almost five years ago. The main objective of the formation of the company was to add value to natural organic products which was gaining momentum worldwide being the new trend.
A leading entrepreneur in the country had grown 100 acres of Moringa and was unable to find buyers for the moringa seeds he had in his storage. Mr. Jayampathy Arambepola, the founder of SAJ Associates (Pvt) Ltd. was in to exports and found a buyer from China and in just four weeks we exported all the Moringa seeds he had. That created our interest in Moringa as it has become a superfood by now. Gradually we started with Moringa powder and increased the range to four including capsules, Tea and Tea with cinnamon.
Vision for moringa for Sri Lanka was to take it as a very healthy nutritious product to each and every dinning table in Sri Lanka so that it will be used along with chilies, pepper for quality improvement in our life styles.
With the popularity of Social media, We created “Moringa SL” Facebook page which gained interest and inquiries from around the world. That was the main form of communication with customers.
Today, all our products have all the international certification including organic, HACCP, ISO 22000 and GMP. We have just appointed a distributor for island wide sales with concentration in all pharmacies, beauty salons and supermarkets. We are now connected with a concentrated effort on international online sites to create inquiries from world over with our international certification including organic and others.
We will be expanding the capsule range from the current Moringa capsules to others with the growing need for healthy life styles. We will also look at the Moringa Tea range to other natural healthy drinks. We will be exploring to expand through continuous market and consumer research to identify new trends.
Our International Certifications
Was born in the village of Arambepola in Kandy in central Sri Lanka. Had his whole primary and secondary education at Trinity College in Kandy. Graduated from The Charted Institute of Marketing in the UK.The Chartered Marketer, obtained his Masters from the prestigious Post graduate institute of Management (PIM) of the University of Sri Jayewardenepura in Colombo.
Started his carrier at Ceylon Tobacco Company (CTC), a BAT company where he left them after 15 years of service as Export Manager. Before then, he became the first Chairmen’s award winner. CTC recognized it as a very rare achievement.
He won an export award from the National Chamber of Exports, a company that he owned and disposed later. To make SL an education hub for South Asia, he took Esoft Metro Campus, SL largest private campus to open JVs in Bangladesh and Myanmar.
Led a group of SL private and public universities to Bangladesh (BD) and the University of Kelaniya made a foot hold in Dacca to commence their first master’s program in BD.
At present, he is the Resident Representative for The Chamber of Exporters Sri Lanka in Melbourne. Promoted a few companies in to Melbourne for trade and investment. Promoting Cultural ties between the two countries to increase tourists from Melbourne.